2023年IDEA优秀设计2

SanDisk Professional PRO-BLADE

闪迪专业 PRO-BLADE

Before the PRO-BLADE system, media production professionals and prosumers had two options: expensive lower-capacity memory cards or standalone SSDs and hard drives that require wasteful duplication of internal components, cables, etc. The PRO-BLADE system allows users to record straight to a high-speed high-capacity device and to remove and insert a new blade in seconds. The used blade can be inserted into a PRO-BLADE TRANSPORT or a PRO-BLADE STATION for transfer, duplication, editing, and reuse. The PRO-BLADE has a strong metal body that dissipates heat and protects internal components. An asymmetric notch ensures that the PRO-BLADE is inserted correctly.

在 PRO-BLADE 系统出现之前，媒体制作专业人士和专业消费者有两种选择：昂贵的低容量存储卡或需要浪费重复的内部组件、电缆等的独立 SSD 和硬盘驱动器。PRO-BLADE 系统允许用户直接录制到高速大容量设备，并在几秒钟内移除和插入新刀片。使用过的刀片可以插入 PRO-BLADE TRANSPORT 或 PRO-BLADE STATION 中进行传输、复制、编辑和重复使用。PRO-BLADE 具有坚固的金属机身，可散热并保护内部组件。不对称槽口可确保 PRO-BLADE 正确插入。

VIVE XR Elite

VIVE XR 精英

The XR Elite is HTC VIVE’s newest consumer flagship extended reality (XR) device with mixed reality and virtual reality capabilities. It features a lightweight, modular design that makes XR portable, versatile, and approachable. Designed with flexible ergonomics and balanced weight distribution for maximum comfort, it offers powerful performance and extended battery life. Its modular design can easily be transformed from the all-in-one mode to a sleek glasses form factor with a dual-hinge motion that is inclusive for all head sizes and hairstyles.

XR Elite 是 HTC VIVE 最新的消费旗舰扩展现实 (XR) 设备，具有混合现实和虚拟现实功能。它采用轻量级模块化设计，使 XR 便携、多功能且更容易让普通人接触。它采用灵活的人体工程学设计和平衡的重量分布，可提供最大的舒适度，提供强大的性能和更长的电池寿命。其模块化设计可以轻松地从一体化模式转变为具有双铰链运动的时尚眼镜形态，适用于所有头部尺寸和发型。

National Instruments Visual Brand Language Strategy

NI 视觉品牌语言策略

The design team worked closely with NI (formerly National Instruments) to create a new visual brand language that has since been implemented throughout hundreds of products. The brand language expresses the core of the NI brand, enabling customers to quickly identify and become familiar with the products. It also creates a visual hierarchy, reduces visual distractions, makes it easy to find the necessary features, and connects users to the larger brand ecosystem. It was designed to be versatile, reflecting the ever-evolving technology landscape, making it a timeless asset for the company.

设计团队与 NI（前身为 National Instruments）密切合作，创建了一种新的视觉品牌语言，并已在数百种产品中得到应用。品牌语言表达了NI品牌的核心，使客户能够快速识别并熟悉产品。它还创建了视觉层次结构，减少了视觉干扰，使用户可以轻松找到必要的功能，并将用户连接到更大的品牌生态系统。它的设计具有多功能性，反映了不断发展的技术环境，使其成为公司永恒的资产。

RC Controller Strategy

RC 控制器策略

This design strategy resulted in a new range of controllers for an entire RC range. The brand, one of the largest in the US in the category of RCs (cars, drones, and robots), had a problem. It would design a new RC controller for every new product, creating inefficiencies and problems with quality. All the attention was placed on the vehicle and not on the controller. As a result, the controllers were a poorly executed afterthought. The new controllers offer ergonomics, new functionality, an iconic design, and better value through economies of scale, engaging usability, and a new level of quality.

这种设计策略为整个 RC 系列带来了一系列新的控制器。作为美国遥控车（汽车、无人机和机器人）类别中最大的品牌之一，该品牌存在一个问题。每次推出新产品时，都会设计一个新的遥控器，从而造成效率低下和质量问题。所有的注意力都集中在车辆上，而不是控制器上。结果，控制器的执行效果不佳。新的遥控器通过规模经济效应提供人体工程学、新功能、标志性设计和更高的价值，提供更好的可用性和更高的质量水平。

Ditto™ Digital Pattern Projection System App

Ditto™ 数字图案投影系统应用程序

Ditto is a pattern-projection system for home sewists that combines algorithmic intelligence with digital projection to make patterns paperless, customizable, and adaptable to specific body measurements—all in real time. This system is the first evolution of paper patterns since their invention in 1860. The Ditto website (dittopatterns.com) allows the sewist to customize a pattern’s style and measurements. The pattern library is downloaded to the Ditto app, where the user can lay out pattern pieces in their workspace and send them to the projector for projection onto the fabric.

Ditto 是一款面向家庭缝纫师的图案投影系统，它将算法智能与数字投影相结合，使图案实现无纸化、可定制并适应特定的身体测量——所有这些都是实时的。这个系统是自1860年纸质图案发明以来的首次演进。Ditto 网站 (dittoppatterns.com) 允许缝纫师定制图案的样式和尺寸。图案库被下载到 Ditto 应用程序，用户可以在其工作区中布置图案片段并将其发送到投影仪以投影到织物上。